The short & effective catchphrase written in the 18th century by an inventor from Kagawa, Japan has changed a Japanese custom ever since.
HOW IS THAT POSSIBLE?!
On “The day of OX in DO-YO-U”, a lot of Japanese people eat eels. The idea was introduced by an inventor who just wanted to help an eel restaurant in the Edo period (1603-1868). This is the real story of how great marketing could become one country’s tradition or custom.
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Shikoku, Japan and Culture
We #curate and #export items by usually #smallproducers from #shikoku #japan . We also #introduce #cultures ,#activities and #places of Shikoku!