Having Fun with Tradition! Enjoy Summer!
暑中お見舞い申しあげます (SHOCHU-OMIMAI-MOUSIAGEMASU…
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The short & effective catchphrase written in the 18th century by an inventor from Kagawa, Japan has changed a Japanese custom ever since.
HOW IS THAT POSSIBLE?!
On “The day of OX in DO-YO-U”, a lot of Japanese people eat eels. The idea was introduced by an inventor who just wanted to help an eel restaurant in the Edo period (1603-1868). This is the real story of how great marketing could become one country’s tradition or custom.
TAI-SHO (大暑) [more than 4 seasons]
TAI-SHO is the time to send Summer Gifts. If you have any Japanese client, knowing this might benefit you.