The short & effective catchphrase written in the 18th century by an inventor from Kagawa, Japan has changed a Japanese custom ever since.
HOW IS THAT POSSIBLE?!
On “The day of OX in DO-YO-U”, a lot of Japanese people eat eels. The idea was introduced by an inventor who just wanted to help an eel restaurant in the Edo period (1603-1868). This is the real story of how great marketing could become one country’s tradition or custom.
HAN-GE-SHOU(半夏生) is one period of Japanese original calendar called “ZASSETSU(雑節)”. It starts 11th day of GESHI(夏至) “The 24 seasons(二十四節気)” and lasts for 5 days.
This article tells you that “Food eaten on HAN-GE-SHOU”, “Weather tips to travel this time of the year in Shikoku” and “Trip-tips for travel photo lovers”