The short & effective catchphrase written in the 18th century by an inventor from Kagawa, Japan has changed a Japanese custom ever since.
HOW IS THAT POSSIBLE?!
On “The day of OX in DO-YO-U”, a lot of Japanese people eat eels. The idea was introduced by an inventor who just wanted to help an eel restaurant in the Edo period (1603-1868). This is the real story of how great marketing could become one country’s tradition or custom.
TAI-SHO is the time to send Summer Gifts. If you have any Japanese client, knowing this might benefit you.
HAN-GE-SHOU(半夏生) is one period of Japanese original calendar called “ZASSETSU(雑節)”. It starts 11th day of GESHI(夏至) “The 24 seasons(二十四節気)” and lasts for 5 days.
This article tells you that “Food eaten on HAN-GE-SHOU”, “Weather tips to travel this time of the year in Shikoku” and “Trip-tips for travel photo lovers”
#morethan4seasons | GESHI
GESHI(夏至) is the 10th of “the 24 seasons (二十四節気 /NIJUSHI-SEKKI/)”. In the 24 seasons, one season is about 15 days. GESHI starts on the day of the summer solstice, the day we have the longest hours of daytime. And what you could expect if you visit during this time.
When I entered the exhibition hall, I would have never imagined I would end up with a precious tool which was used by the artisan. This unbelievable incident gave me a chance to think about the materials and tools artisans use. This is a story of female artisans dominant traditional craft of our region, Kagawa, Shikoku, JAPAN.